AU’s logo had recently been redesigned, so we created graphics and text treatments that respect the prominence of and work with the presentation of this important existing mark.

Life-changing, life-saving education honors every facet of a rich and varied research university. AU is traditionally best known for (and maybe a bit overshadowed by) its medical college, so this tagline focuses on how all parts of the whole, across many disciplines and majors, add up to longer, better, changed, and even saved lives for those touched by all its graduates.